Adoption of UPI (Unified Payments Interface) by Rural People: An Empirical Investigation . IITM Journal of Business Studies, [S. l.], v. 11, n. 1, p. 23–41, 2024. Disponível em: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/5. Acesso em: 13 jun. 2026.