GREEN ADOPTION AND ORGANIZATION PERFORMANCE: ASSESSING THE EFFECT OF ENVIRONMENTAL PROACTIVITY . IITM Journal of Business Studies, [S. l.], p. 192–208, 2024. DOI: 10.48165/iitmjbs.2024.SI.12. Disponível em: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/235. Acesso em: 13 jun. 2026.