MODELLING THE FACTORS AFFECTING CUSTOMERS’ INTENTION TO USE ARTIFICIAL INTELLIGENCE POWERED CHATBOT SERVICES IN BANKS. IITM Journal of Business Studies, [S. l.], p. 237–250, 2024. DOI: 10.48165/iitmjbs.2024.SI.15. Disponível em: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/238. Acesso em: 13 jun. 2026.