INFLUENCE OF COGNITIVE BIASES ON CONSUMER BUYING BEHAVIOUR . IITM Journal of Business Studies, [S. l.], v. 10, n. 1, p. 226–241, 2024. Disponível em: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/56. Acesso em: 13 jun. 2026.