IMPACT OF DEMOGRAPHIC VARIABLES ON THE CUSTOMERS’ CHOICE OF DIFFERENT MODES OF BANKING TRANSACTIONS IN ODISHA. IITM Journal of Business Studies, [S. l.], v. 7, n. 1, p. 162–171, 2024. Disponível em: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/137. Acesso em: 13 jun. 2026.