IMPORTANCE OF RETAIL DISPLAY IN IMPULSE BUYING DECISION. IITM Journal of Business Studies, [S. l.], v. 7, n. 1, p. 180–187, 2024. Disponível em: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/139. Acesso em: 13 jun. 2026.