ROLE OF SERVICE QUALITY IN CUSTOMER SATISFACTION: A COMPARATIVE ANALYSIS OF PRIVATE AND PUBLIC SECTOR BANKS IN INDIA . IITM Journal of Business Studies, [S. l.], v. 7, n. 1, p. 208–220, 2024. Disponível em: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/142. Acesso em: 13 jun. 2026.