Innovation and Sustainability: The Story of Indian QSR Foodbox . IITM Journal of Business Studies, [S. l.], v. 6, n. 1, p. 48–55, 2024. Disponível em: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/148. Acesso em: 13 jun. 2026.