“AN ANALYSIS OF FACTORS RELATED TO CONSUMER ACTIVE PARTICIPATION, BRAND ENGAGEMENT AND COMMUNITY TRUST IN ONLINE FOOD COMMUNITY PLATFORMS ”, jbs, vol. 10, no. 1, pp. 97–109, Jul. 2024, Accessed: Jun. 13, 2026. [Online]. Available: https://www.journalsiitmjp.com/index.php/iitmjbs/article/view/47